Results & Key Findings

Innovation through Business and Design Thinking

For basketry to thrive sustainably, it must respond to people’s needs
while safeguarding traditional knowledge.

A sustainable future for basketry requires understanding people’s needs
as well as preserving traditional knowledge.

Successful basketry initiatives

  • Listen to audiences
    Develop offers based on people’s interests and needs.
  • Adapt models
    Continuously refine educational and business formats.
  • Create value
    Design experiences that people value and are willing to support.

Rather than focusing solely on selling products, basketry can also generate value through workshops, educational programmes, consulting, storytelling and knowledge exchange.