Results & Key Findings
Promotion
For basketry to have a future, it needs to be seen —
gaining greater visibility is essential to keeping the craft alive and relevant.
Visibility is essential for the future of basketry.
The project demonstrated that raising awareness benefits the entire sector
by attracting new learners, customers and supporters.
IMPORTANT ELEMENTS
- Authentic storytelling
Showing the people, knowledge and values behind the craft. - Strong visual identity
Making basketry recognizable and contemporary. - Collaborative promotion
Communicating across organisations and countries.
Basketry should not only be presented as a traditional craft, but as a
meaningful cultural practice with social, environmental and economic relevance.
Photo gallery